In a multinational several executives share the management of the company, these members are part of what is more commonly called the C-suite. Depending on the company, there is necessarily a CEO (chief executive officer), a COO (chief operating officer) or a CTO (chief technology officer). In a previous article, we looked at the perception of marketing by executives of a company. For a long time, the CMO (chief marketing officer) was not considered in the same way as the rest of the C-suite. Today, things have changed, since marketing is no longer a constraining expense, but rather a budget in its own right.
As a result, the CMO is now a key element in the development of a company. Forbes, in partnership with Sprinklr and LinkedIn, conducted a study to determine who are the 50 most influential CMOs in 2019. This ranking shows that behind Mark Zuckerberg, Tim Cook, Jeff Bezos, Dara Khosrowshahi, or Ren Zhengfei, is hiding a CMO and a whole team that works to continue to develop the company. Unsurprisingly, it is the technology companies most represented in this ranking. Then come the finance and then the automotive world.
1 / Keith Weed – Unilever
While announcing that he will retire at the end of this year, Keith Weed spent 35 years at Unilever optimizing the marketing of the European group. This is the third year in a row that Keith Weed has been in first place in this ranking. During this year, Keith Weed has continued his efforts to continue to showcase the creativity of the Unilever Group. In addition to the many praises, Keith Weed has doubled the budget for Operation Unstereotype. Already in 2016, the CMO was speaking at the Cannes Lions promising "a commitment of the group in more progressive commercials, free of gender stereotypes. The goal is to get rid of stereotypical and sexist ads. "
2 / Marc S. Pritchard – Procter & Gamble
At the age of 59, Marc S. Pritchard continues to evolve with his time. Marc S. Pritchard likes to play on the news by proposing strategies that can become controversial. For example, with the Gilette campaign "The Best Men Can Be" deployed in January 2019 supports #MeToo by calling men to change their behavior. However, as soon as the first commercials came out, social networks burned. Many men felt insulted, some even swore not to use this brand. On YouTube, the video has 67,000 blue inches, compared to 315,000 red inches.
3 / Antonio Lucio – Facebook
Unsurprisingly, GAFAM is represented in third place with Antonio Lucio, the Facebook CMO. After having learned a lot from Visa and HP, Antonio Lucio now brings his experience to the giant of social networks. Shortly after his arrival, he launched "More Together," one of the most comprehensive campaigns to date for the social network. This campaign highlights the platform's ability to bring together people with common interests and helps soften Facebook's image despite the scandals that plague it.
4 / Ann Lewnes – Adobe
Ann Lewnes is the first woman in this ranking. Moreover, in 2019, women are even more represented than in 2018. Last year we had 26 women for 24 men, while this year, this ranking presents 31 women against 19 men. After 13 years as a CMO at Adobe, Ann Lewnes continues to innovate for her business. She remains an adept at digital marketing based on data and human skills. At the last MarTech conference, Ann Lewnes emphasized the importance of instinct, intuition, and creativity in marketing. For her, it is unthinkable that robots are able to become marketers.
5 / Kristin Lemkau – JPMorgan Chase & Co
The main goal of Kristin Lemkau is the humanization of her brand. Not so easy for this giant of finance. Yet, with the #ThisMama campaign, Kristin Lemkau has managed to bring working mothers into the light. She succeeds in staging Serena Williams and her daughter. This campaign was a great success, which motivated Kristin Lemkau to continue to humanize his brand without necessarily going through the maternal aspect.
The other 45 profiles are also interesting, and the study by Forbes, Sprinklr and LinkedIn is much more thorough. For those interested, the complete document is just right here.
Here is what you want to know before visiting your local medical dispensary:You will need a physician’s recommendation, medical cannabis certification, or whatever appropriate documentation is needed by your state. Ordinarily, you must be 18 or older to qualify for a medical consent, but exceptions could be made in some conditions for minors with particularly debilitating conditions. You will usually enroll with a medicinal dispensary. This is to maintain your medical cannabis recommendation or certificate on file for regulatory and legal purposes. There’ll be a waiting room. This is to control the circulation of product and patients, but a straightforward dividing wall gives patients solitude and direct one-on-one contact using a budtender to discuss medical issues. This procedure can help budtenders and patients monitor effective medication as well as have a living listing of producers and goods for future reference and follow-up. Medicinal dispensaries usually permit you to smell and examine the buds before buy. This may vary from state-to-state.
DOES AN APPLICANT NEED MUNICIPAL APPROVAL BEFORE RECEIVING A RETAIL CANNABIS LICENSE? Yes, municipal approval is required prior to the AGLC will subject a retail cannabis license. Applicants should get in contact with their intended municipality to learn requirements concerning municipal retail cannabis legislation, zoning requirements, land-use limitations, and location requirements concerning how close a retail store is to a provincial medical care centre, college, or parcel of property designated as a school reserve.
Keep non-medical cannabis legal Adults who are 19 decades or older are in a position to:Have up to 30 g of legal dried cannabis or the equivalent in their own person. Share up to 30 gram of legal cannabis with other adults in Canada. Buy cannabis goods from a Yukon Liquor Corporation licensed merchant. Grow up to four plants per household. It is illegal to present non invasive cannabis to anyone below the age of 19 and for anyone below the age of 19 to have any quantity of non-medical cannabis in Yukon.It is illegal and dangerous to drive while under the influence of cannabis or other intoxicants.